Know the real value of your company.

Diagnose, prepare, value and sell your business with defensible information.
FinanReady360 assesses your financial health; ValorReady360 measures your readiness for a sale, investment round or merger. We complement the process with ANA-certified business and intangible asset valuation, plus support through company sales and M&A. Reports valid before DIAN, SuperSociedades, notaries and courts in Colombia, the United States and Latin America.

Request specialized advisory View services
// active certifications
National Self-Regulatory Body of Appraisers (ANA)
Category 11 — Operating assets and commercial establishments
11ANA
Category 12 — Intangible asset valuation
12ANA
Category 13 — Special intangible asset valuation
13ANA
ANA
Certified and registered appraiser Law 1673 of 2013 · No conflicts of interest
+60
valuations
15
yrs. experience
3
ANA categories
+8
sectors
100%
independent
✓ DIAN · SuperSociedades · Notaries · Courts
New: FinanReady360 — assess your business's financial health in minutes and get alerts plus a prioritized action plan.
Discover FinanReady360 →
New: ValorReady360 — find out how ready your company is for a sale or investment round, before commissioning a formal valuation.
Discover ValorReady360 →
// consulting experience

Representative cases

A sample of recent mandates. For confidentiality, the company is not identified and specific figures are not disclosed.

Valuation of an industrial manufacturing company for a sale process and family succession.
Service: Business valuation (Cat. 11)
Valuation of a trademark and proprietary software in an international acquisition transaction.
Service: Intangible asset valuation · PPA (Cat. 12)
Financial expert opinion on a regulatory concession in arbitration proceedings before a commercial tribunal.
Service: Special intangibles (Cat. 13)
Share valuation for the entry of a new investor partner in a consumer goods company.
Service: Business valuation (Cat. 11)
Valuation report for a corporate reorganization filing before DIAN (Colombian tax authority).
Service: Business valuation (Cat. 11)
Goodwill valuation as technical support in an expropriation compensation process.
Service: Special intangibles (Cat. 13)
Valuation consulting for a private security company in a partial equity stake sale process.
Service: Business valuation (Cat. 11)
Industrial patent valuation for licensing negotiation with an international third party.
Service: Intangible asset valuation (Cat. 12)
Pre-feasibility financial model for opening a new retail location in a mid-sized city.
Service: Financial modeling
Customer relationship portfolio valuation for accounting recognition under IFRS.
Service: Intangible asset valuation (Cat. 12)
Financial due diligence prior to the acquisition of a logistics-sector company.
Service: Due diligence
Mining rights valuation as technical support in a judicial process.
Service: Special intangibles (Cat. 13)
Working capital study for a consumer goods company undergoing regional expansion.
Service: Financial analysis
Valuation of an agribusiness company for the entry of an investment fund as a minority partner.
Service: Business valuation (Cat. 11)

Testimonials and cases cited on this site are presented without company names, in accordance with the confidentiality agreements of each engagement.

// strategic solutions

Strategic solutions for your company's sale, valuation and intangible assets

A clear four-step journey: understand my company's current financial situation → prepare my company → know its value → make a corporate decision to buy or sell.

DIGITAL DIAGNOSIS · Digital financial health diagnosis

FinanReady360

Measure your company's financial health online before starting any valuation, sale or capital-raising process — no need to schedule a meeting beforehand.

Answer the guided questionnaire and instantly receive a diagnosis with alerts and improvement opportunities for your financial information: the first step before preparing your company for a corporate decision.

// dimensions assessed
Liquidity Leverage Profitability Cash flow Cost structure Financial information quality
Take my diagnosis →

What's included?

  • Guided financial health questionnaire
  • Diagnosis with alerts and improvement opportunities
  • Instant results, no appointment needed

When should you do it?

  • As a first step before preparing your company for a sale
  • Before requesting a ValorReady360 diagnostic or a valuation
  • To identify gaps in your financial information
DIGITAL SELF-ASSESSMENT · Readiness index across 6 dimensions

ValorReady360

Measure online how ready your company is for a sale, merger or investment round, across 6 key dimensions — no need to schedule a meeting beforehand.

Complete the questionnaire in 30 to 45 minutes and instantly receive your ValorReady360 Index in PDF; with the Expert plan, we also review the results together in a session with an ANA-certified consultant.

// dimensions assessed
Finance and information quality Legal and corporate structure Founder dependence Customers and recurring revenue Team and processes Intangible assets
Take my self-assessment →

What's included?

  • Guided 6-dimension questionnaire
  • ValorReady360 Index with readiness band
  • Instant downloadable PDF report
  • Expert plan: 45-min session with an ANA-certified consultant + 90-day action plan

Plans and pricing

  • Essential — COP 790,000 (questionnaire + report)
  • Expert — COP 990,000 (includes consultant session)

Instant delivery, no appointment needed.

When should you do it?

  • Before starting a sale process or capital raise
  • To identify gaps before a formal valuation
  • As a first step before a sale mandate
ANA CATEGORIES 11 · 12 · 13 · Technical determination of economic value

Business Valuation & Intangible Assets

We determine the economic value of your company and its intangible assets — trademarks, software, intellectual property, know-how and complex assets such as concessions or regulatory licenses — for sale processes, investor entry, mergers, acquisitions, litigation and regulatory compliance.

Our reports comply with IVS 2025, ASA-BV Standards, IFRS 13 and US GAAP ASC 820, and are valid before DIAN, SuperSociedades, notaries and courts. As ANA-certified appraisers in Categories 11, 12 and 13, we cover everything from going-concern businesses to the most specialized intangible assets, including those with no active secondary market that require tailor-made methodologies.

// methodologies applied
DCF Market multiples Relief from Royalty MEEM Replacement cost Real options 100K scenarios
Request a valuation →

What do we value?

  • Going-concern businesses: operating assets and commercial establishments
  • Trademarks, software, intellectual property and know-how
  • Complex assets: concessions, regulatory licenses and special rights

When do you need it?

  • Full or partial sale, or the entry of partners and investors
  • Mergers, acquisitions, spin-offs or restructurings
  • Accounting purposes (PPA), licensing or litigation

Delivery time

10 to 20 business days depending on complexity and information availability; special assets begin with a free technical consultation.

SALE MANDATE · Buy-side and sell-side, mergers and acquisitions

Commercial Management for Business Sales

We act as your investment bank: we structure, execute and close your company's commercial sale process from start to finish, protecting confidentiality from the market, employees and competitors.

We prepare the sale materials, identify and qualify strategic and financial buyers, coordinate due diligence and lead the negotiation through to closing, under an exclusivity mandate with fees aligned to results.

// mandate phases
Commercial preparation Teaser & blind listing NDA & data room Buyer search Due diligence coordination Negotiation & closing
Request a sale mandate →

What does the full mandate include?

  • Blind listing published for 4 months
  • Commercial preparation and company teaser
  • Review and certification of the current valuation
  • Active buyer search and qualification
  • Support through negotiation and closing

Fee structure

  • Confidential listing — COP 1,500,000
  • Premium listing — COP 3,800,000
  • Full sale mandate — COP 12,000,000
  • Success fee — payable at transaction closing

Fixed preparation fee + variable commission payable at closing. Reference values for commercial proposals; they do not include VAT or legal, tax or audit services, unless expressly contracted.

Recommended mandate

4 months of exclusivity · protection of identified buyers · signed NDA before sharing sensitive information.

// why choose valoractiva

Experience, technical rigor and regulatory backing

More than 15 years supporting business owners, investors and law firms in business valuation, intangible asset valuation and business sale processes.

01
ANA Certification

Firm certified in categories 11, 12 and 13 for business valuation, intangible assets and special intangible assets.

02
International Experience

Involvement in projects across Colombia, the United States and Latin America for business owners and investors.

03
Defensible Reports

Reports valid before DIAN, SuperSociedades, notaries, courts and due diligence processes.

04
International Standards

Application of IVS 2025, IFRS 13, US GAAP ASC 820 and ASA-BV Standards.

Standards applied
✓
IVS 2025 ↓
✓
IFRS 13
✓
US GAAP ASC 820
✓
ASA-BV Standards
✓
IPEV Guidelines
✓
ANA Cat. 11 · 12 · 13
✓
Law 1673 of 2013 ↓
// our process

Transparency and rigor at every stage.

A structured process that ensures technically sound and legally defensible reports.

01 — Initial consultation and diagnosis
We understand your situation, objectives and the intended use of the report to define the most appropriate scope and methodology.
02 — Information gathering
We request financial statements certified and signed by the accountant and/or statutory auditor, key contracts and sector and strategic information, with full confidentiality.
03 — Financial analysis and modeling
We apply the selected methodologies with scenario modeling and sensitivity analysis of up to 100,000 iterations.
04 — Preparation of the technical report
We draft the report under IVS 2025 or ASA-BV, with the structure required by the receiving entity.
05 — Review and delivery
We present the results and support the defense of the report before the relevant entity or counterparty.

At ValorActiva we don't just deliver reports and disappear. We support each process from the first consultation through the final defense, ensuring conclusions are properly understood and used.

Every engagement is handled directly by the certified appraiser, guaranteeing the technical consistency and professional accountability required by the National Self-Regulatory Body of Appraisers.

The confidentiality of your information is absolute. We operate with full independence and no conflicts of interest, an indispensable condition for issuing a valid technical opinion before any authority.

Turnaround time: Between 10 and 20 business days depending on complexity. For urgent processes, we discuss availability during the initial consultation.

// client testimonials

Decisions backed by evidence. Concrete results.

★★ ★★★
Category 11

"ValorActiva's report allowed us to negotiate the sale with complete technical backing. The buyer didn't question a single figure because the methodology was impeccable."

JJ
Jorge Jaramillo
General Manager
Manufacturing · Antioquia
★★ ★★★
Category 12

"We needed to value our brand for the PPA process. ValorActiva delivered a report that met exactly the IFRS standards required by our international auditor."

LP
Laura Pérez
CFO
Consumer goods · Bogotá
★★ ★★★
Category 13

"For the arbitration process we needed an expert opinion on destroyed goodwill. The report was accepted by the tribunal without objection and was decisive in the favorable ruling."

DG
Diana García
Partner · Private security firm
Legal · Bogotá
// technical and regulatory backing

Business decisions backed by technical rigor.

Every formal valuation is led and signed by an appraiser certified and registered with ANA, with independence and confidentiality.

Nestor A. Calle, founder and ANA-certified appraiser
Néstor A. Calle Caro
// Founder · ANA-certified appraiser, Cat. 11, 12 and 13
Certified by ANA in business valuation, intangible assets and special intangible assets
Financial engineer · MBA in Management and Marketing
Graduate-level lecturer in business valuation and corporate finance
Certified Public Accountant

Over 15 years advising entrepreneurs, investors, lawyers and family businesses on valuation, company sales, partner buy-ins, M&A and intangible assets.

We apply internationally recognized financial methodologies adapted to each company's context, from the initial diagnosis with FinanReady360 and ValorReady360 through to the formal valuation and support throughout a transaction.

Our reports can be used in corporate, tax, legal and negotiation processes, depending on the scope and requirements of each case.

15+
Years of experience
60+
Valuations and mandates
ANA 11 · 12 · 13
Certified categories
Request specialized advisory View certifications and services
// What do you need?

We tailor the engagement to your specific situation.

The context, the intended use of the report and the nature of the asset determine the methodology.

01
Transaction · Cat. 11
Buying or selling a company

A certified valuation gives you leverage in negotiation and prevents selling below the real strategic value.

Independent technical valuation pre-transaction Report valid before notaries and chambers of commerce Support during due diligence
Start the process →
02
Corporate · Cat. 11
Bringing in partners

Establish clear grounds for the entry of new partners. The valuation sets a fair price and protects all shareholders.

Valuation of shares and equity interests Valid before SuperSociedades and notaries Post-entry dilution analysis
Start the process →
03
Intellectual property · Cat. 12
Trademarks, patents and software

Your intangibles represent a significant share of real value. Measuring them precisely is key to negotiating or licensing them.

PPA under IFRS in acquisitions Valuation for licensing and royalties Accounting recognition of intangible assets
Start the process →
04
Legal · Cat. 11 · 12 · 13
Litigation and legal proceedings

Independent financial expert opinions with technical-legal backing for judicial, arbitration and tax proceedings.

Reports under ASA-BV Standards and IVS 2025 Defense before courts and tribunals Valid before DIAN in tax proceedings
Start the process →
// investment opportunities

Companies for sale

Active sale mandates we currently represent. Each opportunity is presented anonymously; the company name and full financial statements are shared only with qualified buyers after signing a non-disclosure agreement (NDA).

🔒 Confidentiality guaranteed: none of the companies listed here are publicly identifiable. Full details are provided only under NDA.
Ref. VA-2026-014

Industrial manufacturing

LocationAntioquia, Colombia
Annual revenueCOP 8,000 – 12,000 M
EBITDA~18%
PriceTo be agreed
Reason for saleFamily succession
Request confidential teaser →
Ref. VA-2026-021

Technology / B2B Software

LocationBogotá (LATAM operation)
Annual revenueUSD 1.2M – 2M ARR
EBITDAConfidential
PriceEBITDA multiple to be defined
Reason for saleFocus on new business line
Request confidential teaser →
Ref. VA-2026-033

Healthcare / Medical services

LocationValle del Cauca, Colombia
Annual revenueCOP 5,000 – 7,000 M
EBITDA~15%
PriceSubject to due diligence
Reason for salePartners expanding into other markets
Request confidential teaser →
Want to sell your company? List it with us →

We evaluate your company at no cost and determine whether it fits the profile to start the sale process.

// frequently asked questions

What people usually ask us

How much does a business valuation with ValorActiva cost?

Cost depends on the complexity of the case, the type of asset (company, brand, special intangible) and the availability of financial information. We define the scope and exact cost during a free initial consultation.

How long does the valuation process take?

Between 10 and 20 business days, depending on the complexity of the case and the availability of financial information. For urgent processes, we check availability during the initial consultation.

Is my valuation report valid before Colombia's DIAN or SuperSociedades?

Yes. Our reports are prepared under international standards (IVS 2025, ASA-BV Standards) and signed by an appraiser certified by Colombia's National Self-Regulatory Body of Appraisers (ANA), making them valid before the DIAN, SuperSociedades, notaries and courts.

What's the difference between ValorReady360 and a formal valuation?

ValorReady360 is a readiness diagnostic: it identifies how ready your company is for a sale or investment process. A formal valuation (ANA Cat. 11, 12 or 13) is an independent service with a defensible technical report.

Do you work with companies outside Colombia?

Yes. Beyond Colombia, we have supported valuation and business sale processes for clients in the United States and other Latin American countries.

Is my financial information confidential?

Yes. We operate under total independence and absolute confidentiality, with no conflicts of interest — a requirement to issue a valid technical opinion before any authority.

// specialized advisory

Ready to find out the real value of what you have?

Fill out the form and an expert will contact you in less than 24 hours. No commitment.

Response in under 24 h · 100% confidential information · No commitment

WhatsApp (+57) 324-4063408 info@valoractiva.com